What Makes Bookkeeping a Good Career Choice?

Did you know bookkeeping and associated services are becoming more popular in countries such as Australia, New Zealand, Canada, UK and USA?

The increase in people undertaking bookkeeping study is amazing and the bookkeeping industry has been increasing significantly for the last 10 years.

Here is an article which I recently published which has been used by multiple business sites to explain why bookkeeping makes a good career choice and why bookkeepers in their own business can have a profitable business even in these tough economic times.

To read the article click here

Your Bookkeeping Business

Would you like to know how to start, run and grow your own bookkeeping business?

Are you trying to;

Start your bookkeeping business?

Choose a name or structure?

Calculate your hourly rate?

Buy a bookkeeping business?

Get information about the important things to investigate when looking into a bookkeeping franchise?

Expand your client base?

Market your services?

Grow your business?

Work from home in your bookkeeping business?

Write a business plan tailored to a bookkeeping business?


Do you know;

What is the MOST important thing to have in your bookkeeping business which can save you from disaster?

What ALL bookkeeper need, but very few actually have in their business?

How to create an endless client base?

The 5 top ways to get clients for free?

How to create value in your business by choosing the right business name?

How to get FREE advertising for your business?

We have the answers to these questions and more in My Bookkeeping Business.

For a short time you can also receive a free e-course which covers all of the above topics and more!

Information direct to your inbox to help you start, run and grow your bookkeeping business.

Subscribe today!

Free Advertising Ideas For Your Bookkeeping Business

Advertising and marketing your bookkeeping business can sometimes be difficult. People don't know where to start apart from paid advertising ideas. This is fine if you have the budge for it but most people starting out are on small budgets and you want to make every dollar count.

A great idea for marketing your bookkeeping business is through Press Releases!

Don't think that this will cost an arm and a leg or that it will be hard to write a press release. You can learn how to do it effectively and you can release them to free sites in the first instance. If you have the money and have tested a press release first to the free sites, you can then consider sending one to a paid targeted release in your area.

Remember the media are looking for stories to fill their pages and news articles every day. You might no think your story is worthy of news time, but you can come up with an angle and get some attention, your web site, email or phone could be going constantly.

Have a look at how easy it is to write a press release and find an interesting angle with this example I did on the new My Bookkeeping Business book.

Find a Name for Your Bookkeeping Business

Once you have decided what business structure to use in your bookkeeping business, you can then start thinking about your business name. This may come easily to you or it could be an agonising experience!

If you decide to use your name, this is fine, but you do need to be mindful of future requirements, goodwill in your business and succession plans. Julia's Bookkeeping may sound fine now, but in 10 years time, will someone see value in this as a name and want to buy the business?

I am not saying you can't or shouldn't use your name, but you need to keep in mind your future requirements.

Popular bookkeeping names have always come from bookkeeping and accounting terminology or associated words such as "Balanced Bookkeeping" or "Ledgers." These words are popular and can help you come up with ideas. An accounting or bookkeeping dictionary can also give you some ideas.

It is good to steer clear of negative connotations and use positive sounding words.

You can also do some research on the Internet on what what words people use when searching for a bookkeeping services. You can enter your words into google niche finder and see what other related words people are using. This will be helpful later when you are trying to get a better ranking in search engines. If your site contains words people use, it is helpful in improving your rankings. If you can get a good raking in google or a similar search engine organically, it is fantastic.

I hope this gives you some ideas to think about when deciding on your business name. These are just snippets of information about this topic and further information can be found in my book, My Bookkeeping Business - How to Start, Run and Grow your Bookkeeping Business.